Foothills Brewing

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Happy Birthday Chocolate

Editor’s Note: Our Sexual Chocolate release party takes place Saturday January 30 at our pub on West 4th Street in Winston-Salem.

This blog is about a special event separate from that release.SC for Facebook

Hey remember that epic Sexual Chocolate party we threw last year?

We’re gonna do it again.

While those of you who know what I’m talking about finish hyperventilating, a little history for those who don’t: last year was the tenth anniversary of our brewery opening, and we’ve been making Sexual Chocolate almost that long. So to celebrate our decade in business, last summer we threw a party at our tasting room featuring a nine-year vertical, with every vintage of Sexual Chocolate ever made. We think it was the largest draft vertical ever offered on the planet (we invited a Guinness World Record guy to come but he didn’t show, the bugger).

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So while 2015 was the tenth anniversary of Foothills, 2016 is the tenth anniversary of Sexual Chocolate. We thought hey, why not throw a birthday party for our most iconic beer? She’s certainly held up well.

So here’s the deal: on Friday January 22, at 7pm in our tasting room, we’re throwing Sexual Chocolate’s Tenth Anniversary Gala. Like last year, there will only be 100 tickets sold. Here’s some of the stuff happening exclusively at this party:

  • sexual-chocolate-tulip-glassWe’re putting the 2016 vintage of Sexual Chocolate on tap for the first time, so attendees will be the first to try it (NOTE: no 2016 bottles will be for sale, those will only be available at release January 30)
  • Brewmaster Jamie and Head Brewer T.L. will be on hand to give you the particulars on this year’s vintage
  • We’ll break out vintage Sexual Chocolate from the last four years for a 5-year vertical tasting
  • Brewer Matt has made two casks of Sexual Chocolate – one flavored with raspberry and white chocolate, one with habanero peppers (‘hot chocolate’?)
  • Matt’s new Foot Men Series beer, a hefty and complex barleywine, will also get its debut at the party
  • Bar Manager Caleb will have a house-roasted Coffee Sexual Chocolate randall
  • This, to us, is the coolest part: our head brewer has agreed to let partygoers have a sneak preview of this year’s Barrel Aged Sexual Chocolate – normally we release it in August or September, but it’s been aging a few months now, so we’re emptying a barrel just for you. This will be the only chance to try this beer until it’s released later this year.
  • We will once again crack open our beer vault and have a limited number (2 per person) of vintage Sexual Chocolate bottles for sale
  • We’ve designed a special 10th Anniversary Sexual Chocolate label, which will be unveiled at the party (and which you will get a commemorative label sticker of)

Sound like fun? It will be. Ticket price includes:

  • five 4-oz. pours of any Sexual Chocolate beer, and two 16-oz. pours of any other beer.
  • An absurdly large and sumptuous buffet cooked exclusively by Chef Shane
  • A gift bag that includes a Rastal Teku Sexual Chocolate stemware glass

IMG_7795But wait there’s more! Every year we try and use part of the proceeds from our Sexual Chocolate events to help our local community, and this year’s no different. We’ll have a big silent auction at the party, with proceeds benefitting Habitat For Humanity, Forsyth Humane Society, Yadkin Riverkeeper, and Piedmont Environmental Alliance. Items up for auction include:

  • Brewer for a day – spend the day with our pub brewer making a batch of Foothills beer
  • Beer dinner for 6 people in our pub’s private dining room, with certified cicerone beer pairing
  • Beer For A Year (growler, growler koozie and gift card equal to 12 growler fills)
  • Private brewery tour/tasting room flight sampling/choice of t-shirts for 4 people
  • 2016 Sexual Chocolate Bottle #1 – signed by TL and Jamie
  • First 2 places in line for Sexual Chocolate Release (includes prize pack and $50 gift card)
  • 5 pounds of coffee hand-roasted by our owners Jamie and Sarah Bartholomaus

Our local business community is chipping in as well, including:

  • Winston-Salem Dash
  • Spring House restaurant
  • Quanto Basta restaurant
  • Fleet Feet
  • Raylen Vineyards
  • Southern Home & Kitchen
  • Salem Baking

Ticket price is $120, and tax and gratuity is included. Limit of 4 per person. Tickets will go on sale Friday January 15 at noon on EventBrite, stay tuned here and to our social media channels for the link.

She’ll only turn ten once. Join us for the party.

UPDATE: Marriott is offering a special $95 rate for the evening

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Here’s Looking At You Georgia

“This could be the start of a beautiful friendship.”
– Humphrey Bogart, CasablancaATL 1Hello Georgia.

We’d like to ask you out on a weeklong date.

Starting Monday, January 11th, a big contingent from the Foothills mothership is headed down for a one-week celebration of our expansion into your fair state.

Following is a list of venues we’ll be visiting/drinking in while we’re there:

ATL 3ATLANTA
• Argosy
• GA Chapter Room
• Brickstore Pub
• Taco Mac
• North Highland Pub
• Cypress Street Pint and Plate
• The Porter
• Hand in Hand
• Tap
• Hop City
• Square Pub
• Kaleidoscope
• World of Beer
• Midway Pub

ATL 2MARIETTA
• The Wing Cafe & Tap House

SMYRNA
• Beer Market

McDONOUGH
• 15th Street Pizza

ATHENS
• Trappeze

KENNESAW
• Taco Mac

SAVANNAH
• World of Beer
• The Distillery
• Ordinary Pub

POOLER
• World of Beer

Looking for the when and where? Gotcha covered. We’ve created a special Georgia Launch page on our website calendar; all times, dates and venues are listed there, along with the beers we’ll be pouring at each location. SPOILER ALERT: we’re bringing some special beers, including Frostbite Black IPA, Barrel-Aged People’s Porter, Hoppy Medium Imperial Brown Ale, and yes, Sexual Chocolate.

Also, we thought we’d have a little fun with you next week (outside of the beer drinking, merrymaking thing – this is a date right?), so we’ve created a #FollowFoothills hashtag, and most of the GA launch events on our website have a question related to our brewery on them. If you’re coming to an event, use the hashtag to let us know; then when you get there find one of us and tell us the answer. We’re bringing tons of swag – in other words, you’ll probably get lucky on our weeklong date.

See you next week Georgia. It’s a date.

GA

 

 

 


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Fun Stuff We Did

A look back at some of the crap work we did this year:

JANUARY: we debuted our #FoothillsIPAdog bottles with our very own beer dog Barley. Apparently both the beer and the bottle were delicious.

JAN Barley

By the way we donated to a dog charity in the community of each label dog in 2015 – one of our prouder accomplishments.

Also, January saw the official kickoff of The Decade Parade, our year-long celebration of our 10th Anniversary. We wound up throwing 15 separate parties across our distribution footprint. Yes it was epic.

NYD

FEBRUARY: Sexual Chocolate Release – which this year came with actual chocolates.

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MARCH: Four Decade Parade parties. Or 1,230 miles on the odometer, if you prefer.

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APRIL: The Tasting Room officially opened! It’s become our pub’s fun little brother.

TR night

JUNE: Our big Opening Party for the Tasting Room Opening/10th Anniversary party featured bands (including The Connells), a BBQ competition, and something that will never happen again — a 9-year vertical tapping of every year of Sexual Chocolate ever made. We threw a separate party just to showcase all that vintage beer . . . tickets sold out in 4 hours.

DSC_7119Ed

JULY and AUGUST: were spent recovering from previously mentioned parties. But we did find time to coax Big Bang Theory star Wil Wheaton to put his rescue pit bulls on our July IPA of the Month label. Kinda cool.

Beer-Thumbnails-IPAOTMJuly15

SEPTEMBER: We announced our expansion into Georgia in 2016 — something Brewmaster (and University of Georgia graduate) Jamie is pretty stoked about.

GA

OCTOBER: Between IPA of the Month, Foot Men Series, and the random brilliance of our brew staff, we averaged one new beer release a week throughout the fall. Personal favorite? Maplewood Aged Sauvignon Blanc Jade IPA. Holy crap that beer was good.

Jade maplewood aged sauvignon blanc

NOVEMBER: Our first-ever bottling of our first-ever holiday beer, Moravian Porter. Bottles sold out in a little over a day.

Beer-Thumbnails-MoravianPeoples

DECEMBER: Goodbye IPA of the Month, hello Jade six packs.

Jade 6 Pack RT_purple handle

It was, by any measure, a special and unique year for Foothills. We raise a glass to you, without whom none of it would have been possible, and wish you lots of fun and success in 2016. That’s our plan, anyway.


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Hello Neighbor

Mister Rogers spent generations advocating the neighborly thing.

These days ‘the neighborly thing’ extends to your wallet. Drink Local. Eat Local. Spend Local. We’ve all seen our share of calls to action to ‘fill-in-the-blank local’ these days. But it’s become more than a catchphrase for local governments and small businesses — supporting your community economically is increasingly considered to have a wide-ranging economic impact globally.

Those of you intimate with the inner workings of craft beer know it’s an industry built on a local foundation. Any craft brewer worth their malt is pouring as much effort into the surrounding community as they are their beer. That shows up in charitable contributions made by craft brewers — but more importantly it shows up at the neighborhood level, often where it does the most good.

We’re no different – here’s a few examples of how we’re putting our Foot in our neighborhood.

BEND N’ BREW YOGA
Deanna-Dzybon
I promise you we didn’t send over to Central Casting for Deanna Dzybon. It just looks like we did. She’s the free spirited, soft spoken, calmly focused epitome of what you expect from an elite yoga instructor. Her Bend n’ Brew yoga classes have quickly gained popularity at our tasting room, where every Saturday morning she leads an all-levels yoga class for an hour — after which everyone grabs a pint, which is included in the cost of the yogaclass. The first class had a half dozen people . . . two weeks later her class was so big we had to move it to another part of the brewery. “The intent of my yoga,” says Deanna, “is similar to what the goals of craft beer are . . . . support local, build a community, add a little something to peoples’ lives.” Well said.

PINTS IN THE PITS
52_vipRacing courses through the lifeblood of our state — pick a spot in central or western North Carolina, and there’s probably more race teams and drivers and tracks in a random 50-mile radius than anywhere else in the country. In fact Bowman-Gray track, right here in Winston-Salem, is NASCAR’s oldest affiliated track, continuously operating for 60 years now.  And with good reason – over 100,000 fans pass through the turnstiles every season.
52David Sell knows the racing life well – he’s been behind the wheel of various classes of stock cars for the better part of a decade. That’s why, when he came to us to sponsor his limited late model car, we saw another chance to help our local community. And I do mean local – David’s garage is a mile from our tasting room. The Foothills 52 has already been in a couple of races — no winner’s circles yet, but we’re keeping the Hoppyum chilled just in case David needs to spray one on his crew.

CRAFTY CATTLE
cows3One of the only solid by-products for any brewery, and by far the most voluminous, is spent grain. Once the grain has been steeped and had its sugars extracted for fermentation, it’s no longer of any use in making beer.

But there’s still a use for it. A very good one, as it turns out.

cows2

“Got any Jade on ya?”

JG Farms in Lexington collects our spent grain and feeds it to their herd of prize-winning beef cattle. While it certainly helps our sustainibility efforts, it more importantly helps makes happy cows. Turns out, there’s still a lot of nutrients in spent grain, and the fact it’s been cooked makes it a lot easier on bovine digestive systems than what the farmers call ‘hot’ feeds like corn, that aren’t digested nearly as easily. The cattle are subsequently healthier, more well-fed, and thus gain weight quicker on spent grain. And, according to JG Farms owner Joseph Groce, the beef tastes a lot better as a result (a fact you can judge for yourself, as we periodically feature JG Farms ground beef in our ‘Shanewiches‘ at the pub).

A few ways we’re helping our neighbors — in addition to continuing to be a neighborly place to grab a pint. We like to think Mr. Rogers would approve.


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RIP IPA of the Month

What began as a crazy idea hatched over a couple of beers, and grew to become a 2-year-long series of increasingly large scope, is going away.

That’s right — our December IPA of the Month will be our last IPA of the Month.

The concept began as the brainchild of brewmaster Jamie and head brewer T.L., who for years contemplated the idea of producing a different, seasonally aligned beer every month in Foothills most-loved style, the India Pale Ale.

We finally decided it was time to try it in 2014, and produced a series that included an ode to vintage pinup art on the bottles.

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That was followed by our #FoothillsIPAdog series in 2015, which has not only been wildly popular (even with Hollywood) but has also seen us donate to dog rescue organizations in a dozen different communities nationwide.

But for those of you lamenting the demise of these highly anticipated beers — fear not. There’s a plan of succession.

In January we’ll introduce a new monthly series — one dedicated to furthering the innovative goals on which IPA of the Month has thrived.

We’re taking IPA of the Month one step further — we’re starting a Hop of the Month series.Hop of the Month 2016 Generic

Understand, these will not be single hop beers. That’s been done. No, these will be beers specifically formulated to accentuate the unique flavor characteristics of a single hop varietal. T.L. is currently sourcing hops from all over the world for this series and, while some of the beers will assuredly be IPAs, expect all kinds of different styles to show up in this series.

Producing an IPA (and accompanying label) every month for the last two years has been fun. And for the record, we received enough #FoothillsIPAdog entries to supply label art for the next ten years. But Hop of the Month has us all pretty excited around here. Here’s hoping your anticipation of the series is just as enthusiastic. You can let us know what you think in our comments section. And stay tuned to the blog for the December announcement of our first Hop of the Month beer!

 


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Get Thee To Renfest

The Carolina Rennaissance Festival gets cranked up again this weekend – for you knights and damsels who aren’t familiar with it, RenFest is a 2-month medieval party held in Huntersville, complete with entertainment (12 stages), vendors (over 100), food (plenty), and beer (also plenty).

We chatted with Matt Siegel last week, RenFest’s director (or king or duke or earl or baron) of marketing and entertainment, who emphasized all The Carolina Renaissance Festival offers; “non-stop variety entertainment, an artisan marketplace where vendors are creating, demonstrating and selling hand crafted items in all mediums, and of course the very best in food and craft beer.”

That last part is significant; RenFest was embracing craft beer before the 2005 ‘Pop The Cap’ change in state legislature that allowed for higher gravity beers, which has helped fuel a craft beer ‘renaissance’ in this state.  Fast forward 10 years and the majority of RenFest tap handles are reserved for craft beer. They also build relationships with home beer brewing clubs and co-sponsor the annual Gambrinus Cup Homebrew Competition – the winner of which, Fairhaven Helles, will be on tap there this year.

So what’s new at Renfest for 2015? Lots. This year features the largest number of improvements and additions to the Festival than since they first opened in 1994.

New for 2015:

  • New Queen’s Kitchen & Pub
  • enhanced Beer Garden featuring early releases of popular Foothills seasonal brews
  • Pony Rides for kids
  • New Edgewood Theater featuring limited engagement special guests that include:
    • The Tartan Terrors – Celtic Rock, Comedy & Dance!  October 3 & 4.
    • Fool Hearty – Fool School & Untrained Dog Show!  October 10 & 11.
    • The Freestylers of Piping – Bagpipes and Percussion!  October 17, 18, 24 & 25.
    • MooNiE the Magnif ‘cent – Juggler, rope walker, & foolish mortal  October 31, November 1, 7 & 8.
    • The Great Fettuccini – Circus Variety Show November 14 & 15.
    • The Lost Boys – Renaissance Rock & Roll  November 21 & 22

New Stage Acts for the entire season include:

  • The wet and wacky Washing Well Wenches
  • Fool Hearty Foolish Comedy & Untrained Dog Show
  • Roses of the Realm Belly Dance & Comedy

As for our beer, we’re pouring a pretty formidable lineup at Renfest: Hoppyum IPA, Torch Pilsner, People’s Porter, Jade IPA, Carolina Blonde, Cottonwood Pumpkin, Oktoberfest, Frostbite Black IPA, Hoppy Medium Imperial Brown, Stout, and Fairhaven Helles. Note that RenFest will have our Frostbite Black IPA before market release, and Foothills Oktoberfest after it’s gone from shelves elsewhere.

There’s also a BrewFest happening October 17 & 18 – we’ll be pouring the above beers as well as Barrel Aged Porter, Carolina Strawberry, Seeing Double IPA, October IPA of the Month, Gruffmeister Maibock, Foot Men Series Wee Heavy Scotch Ale,  and Riverkeeper Series Doppelbock and India Pale Lager. Yes, that’s 20 Foothills beers in one location.

We’ll let Matt have the final word: “The Carolina Renaissance Festival truly has something for everyone.  You can choose your own adventure and have a family fun Disney-esque experience without breaking the budget. Everyone loves the costume party atmosphere with unmatched people watching.  And the food and beer is amazing.  You don’t have to take my word for it,  see feedback from our patrons.”


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Opening Party Details

Can’t wait to see all of you on June 20 for our 10th Anniversary/Tasting Room Opening Party. IT WILL BE FUN. There is, however, a certain amount of protocol we need to follow in order to accommodate the number of people we’re expecting. So here’s a LOT of helpful info. Grab a beer, sit back and read carefully.

LOCATION: 3800 Kimwell Drive  in Winston-Salem. NOT the downtown pub on 4th Street. Although I hear there’s a kickass afterparty being planned there. And we’ll be running shuttles from that location (details below).

TIME: Noon – 10pm

CAMPING OUT: unlike our Sexual Chocolate releases, camping out for this event will not be allowed. Simply because we have no space for it. Correction – we have no flat space for it. We have a berm in front of the brewery you could pitch a tent on but you’d keep rolling out of your sleeping bag.

ADMISSION PRICE: there is no cost to attend. That’s right. Admission is free. You’re welcome.

BANDS:
2pm     Hump Day Funk Day Players
4pm    Big Daddy Love
6pm     Emma Gibbs (reunion show!)
8pm     The Connells

BEERS: you will, however, have to pony up for beer. More specifics on pricing in a second. We’ll have 28 beers on tap, including the now-legendary 9-year Sexual Chocolate draft vertical. We’ll also have last year’s Bourbon Barrel version of Sexual Chocolate on tap. Here’s the rest of the lineup:

HIGH GRAVITY
Gruffmeister Maibock
Oak-Aged Maibock
Blendiculous Imperial Brown
Seeing Double IPA
YRK Series Doppelbock
10th Anniversary Imperial Pilsner
(NOTE: this is a brand new beer brewed on our actual birthday, March 17, especially for this party — first time we’ve ever served it!)

IPAs
Hoppyum IPA
Jade IPA
HopJob Session IPA
June IPA of the Month (Wally)

Not IPAs
Stout
Bourbon Barrel Stout
Torch Pilsner
People’s Porter
Carolina Blonde
Carolina Strawberry
Footmen Series American Wheat
YRK Series India Pale Lager

SEXUAL CHOCOLATE: so here’s the deal: obviously we have a finite amount from each year. If you’re intent on getting to try all 9 years, and didn’t buy a ticket to our Friday night VIP event to ensure that would happen, please plan accordingly (i.e. get here early). When it’s gone it’s gone. If you show up at 6pm and complain bitterly that every single year is no longer available, you’ll instantly be put on mandatory bounce house safety guard duty for the rest of the evening. ALSO: to let as many people as possible take advantage of this once-in-a-lifetime opportunity, we’ve instituted a couple of guidelines for Sexual Chocolate: 1) we’re only doing 6 oz. pours, and 2) a maximum of five pours allowed with each trip to the bar. Yes, that means if you want all 9 years, you’ll have to get in line twice. Yes that’s a little extra work. But logistically it’s the safest, most crowd-friendly way to maximize service and the amount of beer we have. And face it you can’t carry nine glasses at once anyway. Suggestion: take a cue from scuba divers, use the buddy system.

FOOD: We’ve lured four top-notch meat masters out here for a barbecue competition — and you get to choose the winners. Doc Brownstone’s, Bib’s Downtown, Smoky Daze and Saponi Smokers will be working all night barbecuing up some dreamy pulled pork and ribs for y’all. The main food tents will be set up at the front of the building, the competition works like this: for $15 (1/2 lb. pulled pork plate), $18 (1/2 lb. ribs plate) or $30 (1 lb. combo plate), you’ll receive color-coded portions and tickets, along with jalapeno cornbread and choice of two sides (baked beans, collards or black bean corn salad). After you’ve tasted all portions, simply take your colored ticket and drop it in the jar at the front of the barbecue stand you think did the tastiest job. IMPORTANT: competition wraps late afternoon; barbecue will not be available for the entire evening. We will, however, have Jersey’s Best Hot Dogs out later in the afternoon for your noshing pleasure. Still working on a couple of other food options as well.
Also, if barbecue’s not your thing, we’ll have plenty of snack vendors around as well, including:
Buck O’Hairen’s Legendary Sunshine
Rosa’s Straws
Gone Jerky
Brown Bear Nut Mix
Chad’s Carolina Corn
Steve’s Exquisite Boiled Peanuts
Roots Hummus
Gigi’s Cupcakes
The Ice Queen

PAYMENT INFO: once you’ve been carded and wristbanded at the entrance, there’ll be separate booths for beer ticket purchase and food ticket purchase. Both will be clearly marked, and there will be several intern-type helpers in Foothills t-shirts to help you find your way. Beer tickets will be $5 each. One ticket will get you a pint of any beer, with the exception of Sexual Chocolate and the high gravity beers listed above. The high gravities will be two tickets for a full pour; the Sexual Chocolate will be one ticket for a 6 oz. pour of any vintage of you’d like – we’re not pricing them based on vintage or rarity. You’re welcome again. If you’re tempted to complain about pricing, please ponder that while you’re watching all these fantastic bands for free. You can get a maximum of 5 beers on any single trip to the bar, and only two of those can be full pours. We’ll also have satellite beer stations set up outside with some of our core brands.

TRANSPORTATION: we have a really big parking lot out here – unfortunately this friggin’ party is taking up the whole thing. So the only thing we can offer you is roadside parking. HOWEVER . . . we will be running a shuttle (approximately every 15 minutes) between our downtown pub (638 West 4th Street) and the party (3800 Kimwell Drive). Last shuttle will leave Kimwell brewery at 10pm.

TASTING ROOM OPERATIONS: normal stuff like brewery tours will be suspended for the day. Tours will resume on Sunday if you’re still in town and want to see the brewery.

THINGS YOU CAN’T BRING: Pets (sorry – they can have the run of the place every other day but this one). Coolers. Glass containers. Skateboards. Bullhorns. Weapons. Confetti. Bad attitudes.

OK you can bring confetti.

THINGS YOU CAN BRING: Kids (we’ll have a bounce house). Containers of water. Your dancing shoes.

Comment on this post with any questions and we’ll be happy to provide answers. Or get answers.