Foothills Brewing

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Beer To The Rescue

cars on flooded streetIt’s been more than a week since Hurricane Florence roared ashore in North Carolina.

There were those who watched from afar. There were those, like us here in Winston-Salem, who felt a muted version of her fury.

Then there were those who were directly impacted by, and continue to deal with, one of the most damaging natural disasters to hit our state in decades. Long after the flood waters recede (as of Sunday there were still 9 NC rivers at major flood stage), long after the news crews pack up and leave, long after we have all turned our attention to other matters — those directly impacted, our NC neighbors, will be dealing with Florence’s aftermath. Governor Roy Cooper put it best — “Hurricane Florence has deeply wounded our state, wounds that will not fade soon as the flood waters finally recede.”

Like many of you, we’ve been thinking about how to best help communities affected by the hurricane. And how to best help is to do what we do best – brew beer.

Beer-Thumbnails-IPAOTM_Responder_Sept18Earlier this month, the same week Florence was barreling toward our coastline, we brewed our latest Craft Happiness Project IPA. It’s called Responder, and is dedicated to honoring the brave men and women in our community who are North Carolina’s first responders in times of crisis — like the aftermath of hurricanes.

For those of you who don’t know, Craft Happiness IPA Project was started in 2017 by Foothills as a way to bring attention to all manner of needs in our community, state and region. Each month we brew a different IPA, name it based on the particular need we’re focusing on, and give a portion of proceeds to an organization that services that need.

Rarely has Craft Happiness had an opportunity to have a bigger impact than now. So we’re throwing a Release/Relief Party at our tasting room for Responder IPA on Wednesday October 10th. Members of Winston-Salem Fire Department Station #2 will be here — partly to show off their ladder truck and partly for us to show how grateful we are for the work they do.

We’ll also have our regular weekly Foot Soldier Run Club at 6pm. For every mile run that day, Foothills will donate $1 to the North Carolina Disaster Relief Fund.

Image result for north carolina disaster relief fundRunning’s not your thing? That’s OK. Beer drinking can be your thing. Because we’ll also be donating $1 from every pint of Responder sold that day – at all three of our locations – to the same Relief Fund.

Can’t make it that day? That’s OK too — we’ll be giving a portion of total Responder IPA proceeds to hurricane relief at the end of the month as well. So stop by and have a pint anytime during the month of October.

Good Beer That Does Good. That’s the mission of Craft Happiness Project, through which Foothills has donated over $11,000 (to date) to more than a dozen local and regional charitable organizations. So come have a beer and make a difference for our neighbors, who will still be dealing with Florence’s aftermath for weeks and months to come.

 

 

 

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Foot Soldiers

TR night

In its short one-year history, our tasting room has become a place for like-minded people to gather, to do whatever their like minds, um, like.

You a dog lover? We’re the coolest indoor dog run in the Triad. A giver?  We’ve hosted charities and pet adoptions. Artsy? Painting classes and craft fairs have found their way to our door.

But our athletic endeavors are where we’ve really shone. In addition to sponsoring a stock car and a Gaelic football team (who, news flash, can down a pint or two),  we hold weekly yoga and crossfit classes that draw more and more participants every week.

So we’re adding a new athletic undertaking – the Foot Soldiers Run Club. Every Wednesday at 6pm, we’re inviting the Triad running community to gather at our tasting room (3800 Kimwell Drive), go for a run around our palatial industrial park, then enjoy a pint or two afterwards.
Foot Soldier (Small) (Mobile)
We’ve partnered with Fleet Feet and Junction 311 Endurance Events, who will help provide something cool for the running community every week – gear and shoe reps, run coaches, race reps, doctors and chiropractors… you name it.

We’ll also have yoga instructors from Rock Water Yoga on hand periodically to stretch you before you  run.

Our first run club will meet Wednesday May 18 at 6pm. We’re starting with 1, 2 and 3-mile courses. Besides great beer and a great running group,  we’ve come up with a few incentives to get you to join us:

  • Everyone who shows up for our first Run Club (and signs up for our newsletter) gets a free limited edition Foot Soldier pint glass
  • Our friends from JDL Fast Track down the street will be here handing out race packets for their Indoor Insanity Marathon, and offering $50 off solo marathon registration and $25 off registration for each relay participant
  • And we’ll be raffling off several Foothills swag items —  include a bottle of a little beer we call Barrel Aged Sexual Chocolate

Come out and run! It’s gonna be fun.