Foothills Brewing

Musings and Mashings


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Happy Birthday Chocolate

Editor’s Note: Our Sexual Chocolate release party takes place Saturday January 30 at our pub on West 4th Street in Winston-Salem.

This blog is about a special event separate from that release.SC for Facebook

Hey remember that epic Sexual Chocolate party we threw last year?

We’re gonna do it again.

While those of you who know what I’m talking about finish hyperventilating, a little history for those who don’t: last year was the tenth anniversary of our brewery opening, and we’ve been making Sexual Chocolate almost that long. So to celebrate our decade in business, last summer we threw a party at our tasting room featuring a nine-year vertical, with every vintage of Sexual Chocolate ever made. We think it was the largest draft vertical ever offered on the planet (we invited a Guinness World Record guy to come but he didn’t show, the bugger).

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So while 2015 was the tenth anniversary of Foothills, 2016 is the tenth anniversary of Sexual Chocolate. We thought hey, why not throw a birthday party for our most iconic beer? She’s certainly held up well.

So here’s the deal: on Friday January 22, at 7pm in our tasting room, we’re throwing Sexual Chocolate’s Tenth Anniversary Gala. Like last year, there will only be 100 tickets sold. Here’s some of the stuff happening exclusively at this party:

  • sexual-chocolate-tulip-glassWe’re putting the 2016 vintage of Sexual Chocolate on tap for the first time, so attendees will be the first to try it (NOTE: no 2016 bottles will be for sale, those will only be available at release January 30)
  • Brewmaster Jamie and Head Brewer T.L. will be on hand to give you the particulars on this year’s vintage
  • We’ll break out vintage Sexual Chocolate from the last four years for a 5-year vertical tasting
  • Brewer Matt has made two casks of Sexual Chocolate – one flavored with raspberry and white chocolate, one with habanero peppers (‘hot chocolate’?)
  • Matt’s new Foot Men Series beer, a hefty and complex barleywine, will also get its debut at the party
  • Bar Manager Caleb will have a house-roasted Coffee Sexual Chocolate randall
  • This, to us, is the coolest part: our head brewer has agreed to let partygoers have a sneak preview of this year’s Barrel Aged Sexual Chocolate – normally we release it in August or September, but it’s been aging a few months now, so we’re emptying a barrel just for you. This will be the only chance to try this beer until it’s released later this year.
  • We will once again crack open our beer vault and have a limited number (2 per person) of vintage Sexual Chocolate bottles for sale
  • We’ve designed a special 10th Anniversary Sexual Chocolate label, which will be unveiled at the party (and which you will get a commemorative label sticker of)

Sound like fun? It will be. Ticket price includes:

  • five 4-oz. pours of any Sexual Chocolate beer, and two 16-oz. pours of any other beer.
  • An absurdly large and sumptuous buffet cooked exclusively by Chef Shane
  • A gift bag that includes a Rastal Teku Sexual Chocolate stemware glass

IMG_7795But wait there’s more! Every year we try and use part of the proceeds from our Sexual Chocolate events to help our local community, and this year’s no different. We’ll have a big silent auction at the party, with proceeds benefitting Habitat For Humanity, Forsyth Humane Society, Yadkin Riverkeeper, and Piedmont Environmental Alliance. Items up for auction include:

  • Brewer for a day – spend the day with our pub brewer making a batch of Foothills beer
  • Beer dinner for 6 people in our pub’s private dining room, with certified cicerone beer pairing
  • Beer For A Year (growler, growler koozie and gift card equal to 12 growler fills)
  • Private brewery tour/tasting room flight sampling/choice of t-shirts for 4 people
  • 2016 Sexual Chocolate Bottle #1 – signed by TL and Jamie
  • First 2 places in line for Sexual Chocolate Release (includes prize pack and $50 gift card)
  • 5 pounds of coffee hand-roasted by our owners Jamie and Sarah Bartholomaus

Our local business community is chipping in as well, including:

  • Winston-Salem Dash
  • Spring House restaurant
  • Quanto Basta restaurant
  • Fleet Feet
  • Raylen Vineyards
  • Southern Home & Kitchen
  • Salem Baking

Ticket price is $120, and tax and gratuity is included. Limit of 4 per person. Tickets will go on sale Friday January 15 at noon on EventBrite, stay tuned here and to our social media channels for the link.

She’ll only turn ten once. Join us for the party.

UPDATE: Marriott is offering a special $95 rate for the evening

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Here’s Looking At You Georgia

“This could be the start of a beautiful friendship.”
– Humphrey Bogart, CasablancaATL 1Hello Georgia.

We’d like to ask you out on a weeklong date.

Starting Monday, January 11th, a big contingent from the Foothills mothership is headed down for a one-week celebration of our expansion into your fair state.

Following is a list of venues we’ll be visiting/drinking in while we’re there:

ATL 3ATLANTA
• Argosy
• GA Chapter Room
• Brickstore Pub
• Taco Mac
• North Highland Pub
• Cypress Street Pint and Plate
• The Porter
• Hand in Hand
• Tap
• Hop City
• Square Pub
• Kaleidoscope
• World of Beer
• Midway Pub

ATL 2MARIETTA
• The Wing Cafe & Tap House

SMYRNA
• Beer Market

McDONOUGH
• 15th Street Pizza

ATHENS
• Trappeze

KENNESAW
• Taco Mac

SAVANNAH
• World of Beer
• The Distillery
• Ordinary Pub

POOLER
• World of Beer

Looking for the when and where? Gotcha covered. We’ve created a special Georgia Launch page on our website calendar; all times, dates and venues are listed there, along with the beers we’ll be pouring at each location. SPOILER ALERT: we’re bringing some special beers, including Frostbite Black IPA, Barrel-Aged People’s Porter, Hoppy Medium Imperial Brown Ale, and yes, Sexual Chocolate.

Also, we thought we’d have a little fun with you next week (outside of the beer drinking, merrymaking thing – this is a date right?), so we’ve created a #FollowFoothills hashtag, and most of the GA launch events on our website have a question related to our brewery on them. If you’re coming to an event, use the hashtag to let us know; then when you get there find one of us and tell us the answer. We’re bringing tons of swag – in other words, you’ll probably get lucky on our weeklong date.

See you next week Georgia. It’s a date.

GA

 

 

 


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Fun Stuff We Did

A look back at some of the crap work we did this year:

JANUARY: we debuted our #FoothillsIPAdog bottles with our very own beer dog Barley. Apparently both the beer and the bottle were delicious.

JAN Barley

By the way we donated to a dog charity in the community of each label dog in 2015 – one of our prouder accomplishments.

Also, January saw the official kickoff of The Decade Parade, our year-long celebration of our 10th Anniversary. We wound up throwing 15 separate parties across our distribution footprint. Yes it was epic.

NYD

FEBRUARY: Sexual Chocolate Release – which this year came with actual chocolates.

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MARCH: Four Decade Parade parties. Or 1,230 miles on the odometer, if you prefer.

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APRIL: The Tasting Room officially opened! It’s become our pub’s fun little brother.

TR night

JUNE: Our big Opening Party for the Tasting Room Opening/10th Anniversary party featured bands (including The Connells), a BBQ competition, and something that will never happen again — a 9-year vertical tapping of every year of Sexual Chocolate ever made. We threw a separate party just to showcase all that vintage beer . . . tickets sold out in 4 hours.

DSC_7119Ed

JULY and AUGUST: were spent recovering from previously mentioned parties. But we did find time to coax Big Bang Theory star Wil Wheaton to put his rescue pit bulls on our July IPA of the Month label. Kinda cool.

Beer-Thumbnails-IPAOTMJuly15

SEPTEMBER: We announced our expansion into Georgia in 2016 — something Brewmaster (and University of Georgia graduate) Jamie is pretty stoked about.

GA

OCTOBER: Between IPA of the Month, Foot Men Series, and the random brilliance of our brew staff, we averaged one new beer release a week throughout the fall. Personal favorite? Maplewood Aged Sauvignon Blanc Jade IPA. Holy crap that beer was good.

Jade maplewood aged sauvignon blanc

NOVEMBER: Our first-ever bottling of our first-ever holiday beer, Moravian Porter. Bottles sold out in a little over a day.

Beer-Thumbnails-MoravianPeoples

DECEMBER: Goodbye IPA of the Month, hello Jade six packs.

Jade 6 Pack RT_purple handle

It was, by any measure, a special and unique year for Foothills. We raise a glass to you, without whom none of it would have been possible, and wish you lots of fun and success in 2016. That’s our plan, anyway.


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An Unlikely Gift

sculpture1Gifts can come from the strangest places. In this season of gift giving, we wanted to share a little story with you about that.

IMG_3552Back in 2013, we took delivery of four 200 BBL fermentation tanks. The tanks came all the way from British Columbia on the back of a semi, and arrived in Winston-Salem without a scratch.

Unfortunately the driver tried to deliver them to our downtown brewpub, not our main production facility, and in doing so made the grievous error of driving under the Broad Street bridge with our shiny new tanks.

Tank met bridge, with predictable results.tank3 Long story short, the tank company flew in a couple of metal fabricators, who made the tanks good as new on site. The twisted metal carnage of the bridge debacle was tossed in a corner and quickly forgotten.

sculpture3Fast forward to earlier this year, when our new maintenance supervisor casually inquired about the scrap sheet metal gathering dust in the corner. With some encouragement and assistance from our marketing department, that conversation became a project, and the resulting handiwork is now proudly displayed on the wall of our tasting room. Look closely and you can see the scrapes where the tank went under the bridge.

You just never know where a gift might come from. Bear that in my mind as you enjoy what we hope is your happiest holiday season ever.


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Let There Be Jade

Guessing you’ve all been very good little girls and boys this year.

Jade2‘Cause Santa brought you an early Christmas present.

Got to work on a cold, dreary, rainy Monday yesterday – when what to my wondering eyes should appear – 12 ounce bottles of Jade rolling off the bottling line.
Jade5 Jade8 Jade6
That’s right — our amazing brewery production staff has been working overtime to get this done – and they got it done earlier than we thought. Take that Santa’s elves.

As of 11am Tuesday morning, Jade six packs and cases will be on sale at our pub. The tasting room will also have them when they open at 4pm Tuesday. Palettes will also be leaving our brewery destined for our distributors’ warehouses; you can expect to start seeing them on shelves all over North Carolina next week at the latest. For now, ours will be the only state you can buy these.

Our Beer Finder will help you locate where they are but be patient — inventory doesn’t register on the Beer Finder until it’s been delivered.

A month ago we blogged about the evolution of this beer, announced we were putting it in six-packs, and said we hoped to have them out by early 2016.

It truly is the most wonderful time of the year.

Jade1


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Return Of The Moravian

Beer-Thumbnails-MoravianPeoples
Quick. Think of something synonymous with the holidays.

What’d you come up with? Santa Claus? Christmas trees? Ugly sweaters?

Here in Winston-Salem, this time of year is laden with the culture of the Moravians who originally settled our little slice of North Carolina. Which means holidays include Moravian stars, Moravian Lovefeasts . . . and Moravian cookies.

Last year, in a nod to the culture that so richly defines our home city, we borrowed a few ingredients from our favorite Moravian cookie recipe – ginger, cinnamon, nutmeg, to name a few – and created a Moravian Porter.

It was introduced on Black Friday — and didn’t last a week.

So this year we made a little more. And bottled it. And got our friends up the street (literally) at Salem Baking to chip in some Moravian cookies to pair with the beer. It will be available only in the Triad.

porterGrowler fills will be allowed for this beer.

The Moravians have a motto: In essentials, unity; in non-essentials, liberty; in all things, love.

We love making beer. And we love our hometown. Come share some love with us during the holidays, won’t you?

moravian-box2016 UPDATE: the response to this beer has been such that we’re making more than we ever have this year! Release date will be Friday November 25, at our pub and tasting room. New this year: we’ve partnered with Dewey’s Bakery to offer a Moravian Holiday Gift Box – a bottle of Moravian Porter, a box of Moravian Spice cookies, and a Foothills tulip glass – all for only $20! Boxes will be available on release day at both our locations.


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Hello Neighbor

Mister Rogers spent generations advocating the neighborly thing.

These days ‘the neighborly thing’ extends to your wallet. Drink Local. Eat Local. Spend Local. We’ve all seen our share of calls to action to ‘fill-in-the-blank local’ these days. But it’s become more than a catchphrase for local governments and small businesses — supporting your community economically is increasingly considered to have a wide-ranging economic impact globally.

Those of you intimate with the inner workings of craft beer know it’s an industry built on a local foundation. Any craft brewer worth their malt is pouring as much effort into the surrounding community as they are their beer. That shows up in charitable contributions made by craft brewers — but more importantly it shows up at the neighborhood level, often where it does the most good.

We’re no different – here’s a few examples of how we’re putting our Foot in our neighborhood.

BEND N’ BREW YOGA
Deanna-Dzybon
I promise you we didn’t send over to Central Casting for Deanna Dzybon. It just looks like we did. She’s the free spirited, soft spoken, calmly focused epitome of what you expect from an elite yoga instructor. Her Bend n’ Brew yoga classes have quickly gained popularity at our tasting room, where every Saturday morning she leads an all-levels yoga class for an hour — after which everyone grabs a pint, which is included in the cost of the yogaclass. The first class had a half dozen people . . . two weeks later her class was so big we had to move it to another part of the brewery. “The intent of my yoga,” says Deanna, “is similar to what the goals of craft beer are . . . . support local, build a community, add a little something to peoples’ lives.” Well said.

PINTS IN THE PITS
52_vipRacing courses through the lifeblood of our state — pick a spot in central or western North Carolina, and there’s probably more race teams and drivers and tracks in a random 50-mile radius than anywhere else in the country. In fact Bowman-Gray track, right here in Winston-Salem, is NASCAR’s oldest affiliated track, continuously operating for 60 years now.  And with good reason – over 100,000 fans pass through the turnstiles every season.
52David Sell knows the racing life well – he’s been behind the wheel of various classes of stock cars for the better part of a decade. That’s why, when he came to us to sponsor his limited late model car, we saw another chance to help our local community. And I do mean local – David’s garage is a mile from our tasting room. The Foothills 52 has already been in a couple of races — no winner’s circles yet, but we’re keeping the Hoppyum chilled just in case David needs to spray one on his crew.

CRAFTY CATTLE
cows3One of the only solid by-products for any brewery, and by far the most voluminous, is spent grain. Once the grain has been steeped and had its sugars extracted for fermentation, it’s no longer of any use in making beer.

But there’s still a use for it. A very good one, as it turns out.

cows2

“Got any Jade on ya?”

JG Farms in Lexington collects our spent grain and feeds it to their herd of prize-winning beef cattle. While it certainly helps our sustainibility efforts, it more importantly helps makes happy cows. Turns out, there’s still a lot of nutrients in spent grain, and the fact it’s been cooked makes it a lot easier on bovine digestive systems than what the farmers call ‘hot’ feeds like corn, that aren’t digested nearly as easily. The cattle are subsequently healthier, more well-fed, and thus gain weight quicker on spent grain. And, according to JG Farms owner Joseph Groce, the beef tastes a lot better as a result (a fact you can judge for yourself, as we periodically feature JG Farms ground beef in our ‘Shanewiches‘ at the pub).

A few ways we’re helping our neighbors — in addition to continuing to be a neighborly place to grab a pint. We like to think Mr. Rogers would approve.