By now hopefully you’ve heard about our #NCBeerMonthChallenge, urging all NC breweries and craft beer drinkers to help out their local waterways and riverkeepers during NC Beer Month.
That was not the only idea that came out of our
beer-sipping brainstorming meeting.
Craft beer is, by any measure, big business. And, like any big business, competition is fierce. But unlike most businesses, there exists a “coopetition” atmosphere within our sudsy realm. Despite reports of its possible demise, we like to think that atmosphere will continue to be part of the foundation of this wonderful industry of ours.
We wanted to find a way to tangibly express that sentiment.
Our brewmaster’s solution? “Grab your car keys.”
For the first time in its 11-year history, Foothills will be pouring NC craft beer other than its own. We’ve selected about a half dozen breweries in North Carolina that brew less than 5,000 barrels a year (us last year: 37,746). Once a week, we’re gonna load a keg of our Hop of the Month Series beer into the back of our car and drive it to one of those breweries, exchanging it (don’t worry we’re paying) for one of that brewery’s signature beers. They’ll serve our beer at their tap room, we’ll serve theirs at ours. We’re calling it our NC Beer Month #HopSwap.
It’s proving to be a popular idea; already two of the breweries we’re trading with have arranged their own #HopSwap with others.
We’ll reveal our #HopSwap partners each week; there’s some beers we’re very excited to pour. And, consequently, some great breweries we feel honored and privileged to support.