Foothills Brewing

Musings and Mashings


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Fun Stuff We Did

A look back at some of the crap work we did this year:

JANUARY: we debuted our #FoothillsIPAdog bottles with our very own beer dog Barley. Apparently both the beer and the bottle were delicious.

JAN Barley

By the way we donated to a dog charity in the community of each label dog in 2015 – one of our prouder accomplishments.

Also, January saw the official kickoff of The Decade Parade, our year-long celebration of our 10th Anniversary. We wound up throwing 15 separate parties across our distribution footprint. Yes it was epic.

NYD

FEBRUARY: Sexual Chocolate Release – which this year came with actual chocolates.

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MARCH: Four Decade Parade parties. Or 1,230 miles on the odometer, if you prefer.

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APRIL: The Tasting Room officially opened! It’s become our pub’s fun little brother.

TR night

JUNE: Our big Opening Party for the Tasting Room Opening/10th Anniversary party featured bands (including The Connells), a BBQ competition, and something that will never happen again — a 9-year vertical tapping of every year of Sexual Chocolate ever made. We threw a separate party just to showcase all that vintage beer . . . tickets sold out in 4 hours.

DSC_7119Ed

JULY and AUGUST: were spent recovering from previously mentioned parties. But we did find time to coax Big Bang Theory star Wil Wheaton to put his rescue pit bulls on our July IPA of the Month label. Kinda cool.

Beer-Thumbnails-IPAOTMJuly15

SEPTEMBER: We announced our expansion into Georgia in 2016 — something Brewmaster (and University of Georgia graduate) Jamie is pretty stoked about.

GA

OCTOBER: Between IPA of the Month, Foot Men Series, and the random brilliance of our brew staff, we averaged one new beer release a week throughout the fall. Personal favorite? Maplewood Aged Sauvignon Blanc Jade IPA. Holy crap that beer was good.

Jade maplewood aged sauvignon blanc

NOVEMBER: Our first-ever bottling of our first-ever holiday beer, Moravian Porter. Bottles sold out in a little over a day.

Beer-Thumbnails-MoravianPeoples

DECEMBER: Goodbye IPA of the Month, hello Jade six packs.

Jade 6 Pack RT_purple handle

It was, by any measure, a special and unique year for Foothills. We raise a glass to you, without whom none of it would have been possible, and wish you lots of fun and success in 2016. That’s our plan, anyway.

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An Unlikely Gift

sculpture1Gifts can come from the strangest places. In this season of gift giving, we wanted to share a little story with you about that.

IMG_3552Back in 2013, we took delivery of four 200 BBL fermentation tanks. The tanks came all the way from British Columbia on the back of a semi, and arrived in Winston-Salem without a scratch.

Unfortunately the driver tried to deliver them to our downtown brewpub, not our main production facility, and in doing so made the grievous error of driving under the Broad Street bridge with our shiny new tanks.

Tank met bridge, with predictable results.tank3 Long story short, the tank company flew in a couple of metal fabricators, who made the tanks good as new on site. The twisted metal carnage of the bridge debacle was tossed in a corner and quickly forgotten.

sculpture3Fast forward to earlier this year, when our new maintenance supervisor casually inquired about the scrap sheet metal gathering dust in the corner. With some encouragement and assistance from our marketing department, that conversation became a project, and the resulting handiwork is now proudly displayed on the wall of our tasting room. Look closely and you can see the scrapes where the tank went under the bridge.

You just never know where a gift might come from. Bear that in my mind as you enjoy what we hope is your happiest holiday season ever.