Back in 2017, we had an idea. What if, instead of servicing our favorite charitable causes with the usual events and donations, we used craft beer as a platform to actually try and make a real difference in the needs of our community? Use our brews to actually try and make the world, or at least our little corner of it, a better place?
Thus was born Craft Happiness Project, a series of monthly-ish IPAs that, quite literally, puts our money where our mouth is. Since January 2017, we have offered up beers that were named for needs in our community, partnered with non-profits to spread the word about that need, and subsequently donated a share of the beer’s proceeds to those non-profits.
Our first-ever offering was called Domicile, brewed to bring attention to the problem of homelessness in our community. After that came Haven, highlighting the plight of rescue animals. From kids’ education to beach restoration, first responders to natural wonders, Craft Happiness has brought attention to over two dozen ongoing needs in our region — and donated over $12,000 to organizations that service those needs.
This year we’ve given the project a new look:
And rolled out a new ad campaign:
And are pleased to be brewing the following beers for you in 2019, and supporting the corresponding needs in our community:
Possible IPA will kick off 2019 – brewed to help us imagine what’s possible if we all try and make a difference in our community.
Proceeds from sales will help Operation USA, a group that’s 100% privately funded and works to alleviate the effects of disasters, disease, and endemic poverty throughout the world by providing relief, reconstruction, and development aid.
Approximately 6.5 million companion animals enter U.S. animal shelters nationwide every year. Companion IPA will be brewed to support animal rights and rescue.
Proceeds will benefit Brother Wolf Animal Rescue in Asheville, NC. In their decade-plus of they’ve helped dramatically reduce the number of pets killed in their animal shelters by 91 percent. They also have a sanctuary that houses approximately 1,600 dogs, cats, horses, mules, birds, rabbits, goats, pigs and more.
“Aliment” means food; from the Latin word alimentum, ‘to feed’. This IPA will help bring awareness to the issue of hunger in our country – where despite our high standard of living, one in five U.S. children goes to bed hungry.
Sales funds will help Feeding America, which here in Winston-Salem is affiliated with affiliated with Second Harvest Food Bank. Over 46 million people in this country turn to Feeding America for help with food for their families.
A biome is a large naturally occurring community of flora and fauna occupying a major habitat. This IPA will help protect and preserve wildlife and plant life in our state.
Sales proceeds will help The Nature Conservancy (North Carolina chapter). In all 50 states and more than 30 countries, they’ve been responsible for the protection of more than 117 million acres of land and 5,000 miles of river around the world.
Subsistence agriculture is the dominant economic activity among the global poor. This IPA will provide support for small-scale farms and their place in helping to alleviate hunger.
Proceeds will help Farmer Foodshare (based in Durham NC), which supports small local farmers and connects them to local hunger needs.
An IPA to help with preserving and protecting ocean environments.
Sales will help Ocean Conservancy, a group developing innovative solutions to save our oceans from threats such as ocean trash, overfishing and ocean acidification.
This is an IPA to ‘encourage’ adults to foster and encourage children’s intellectual and emotional growth.
Sales proceeds will help More4Kids, an online community that brings parents, families, and teachers together in order to share ideas and information to improve children’s lives.
Among the apex predators in our ecosystem, birds of prey suffer from habitat loss, poisoning, pollution, and shooting. This IPA is all about preserving and protecting birds of prey.
Proceeds will help Carolina Raptor Center, headquartered in Huntersville, NC. Home to 97 permanent resident birds, the Center’s goals include environmental education, rehabilitation of injured and orphaned raptors, and environmental stewardship. (they also have the first bald eagles in captivity to hatch and release chicks in North Carolina – pretty cool.)
One visit to our Foot Soldier Run Club will show you that runners are good people. Many of them, in fact, compete in distance events specifically to raise money for charities. This IPA is dedicated to those runners.
Proceeds will help two organizations; our very own Foothills Bike MS team, and Team in Training, a distance run training organization that raises funds for The Leukemia & Lymphoma Society. LLS’s mission is to cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.
(this one also hits close to home for us – our marketing director has run 7 marathons for Team in Training.)
We’re brewing Dream IPA for one simple reason — to recognize the power of kids’ dreams and aspirations.
Proceeds will go to Junior Achievement USA, an organization that empowers young people to own their economic success through programs that give students knowledge & skills in financial literacy, work readiness, and entrepreneurship.
We all like fulfilling kids’ wishes at Christmas. That’s what this IPA is for.
Sales proceeds will help Marine Toys For Tots – because every kid deserves a little Christmas.
Have a beer. Make a difference. It’s that simple. As a craft beer drinker, it’s never been easier to help your community — simply by ordering a Craft Happiness IPA (where available), you’ll be helping us help your community and make a real difference for people, animals and environments in need.
Need help finding Craft Happiness beers where you live? Check out our Foothills Beer Finder.