The more you share… the more you have.
That single premise permeates the entire craft beer industry, and is in part responsible for its explosive growth.
It’s true for us here at Foothills too – in big initiatives like our Craft Happiness IPA Project, but in little ways as well – the simple joy we’ve gotten from sharing our beer with our family, friends and community ever since our pub opened in 2005.
The space we bought for our pub back then at 638 W. 4th Street had sat vacant for awhile. It had originally been a car dealership, then an auto parts store, even a sketchy night club or two (remember Club Lava?) before we rolled in the brewing tanks.
We shared a wall with an automotive repair shop that was in business for over two decades. When they closed up shop early last year, we started daydreaming about what we maybe could do with that big empty space next door.
Add more brewing space? Well we already have a 48,000-square-foot brewery with a 75,000 barrel capacity. So, no.
Add more restaurant space? Winston-Salem loves a good restaurant. Not sure we need one that’s 10,000 square feet.
So, as we looked at what we might do with part of that space, we discovered that our resident literary non-profit group, Bookmarks, had their eyes on part of that space as well for a bookstore-slash-coffee shop. That gave our co-owner Matt Masten an idea – what if we shared the space?
Our other (enterprising) co-owner Jamie Bartholomaus added a suggestion – “hey you want a coffee roaster for your new coffee shop?” Side note – yes we actually own a coffee roaster. Or at least Jamie does. He bought it a couple of years ago (prompting many an eye roll from his staff).
That conversation led to many others with Matt and Jamie. Long story short? We decided to do what we do best (besides make beer) – share.
So while Bookmarks has already opened their bookstore on their side of the building, we’re in the early stages of building out our own little footnote to our pub next door.
In fact, that’s what we’ve decided to call it – Footnote.
It’s a natural extension of our pub next door (and our brand), and will be an all-day kinda place – open early for coffee (roasted with, yes, Jamie’s roaster) and breakfast pastries, then later in the day/evening it’ll function a basic high-end bar – complete with single malt scotches, single barrel bourbons, craft spirits, and a curated wine and cocktail list from our wildly talented bar staff. And, of course, plenty of Foothills beer (since it’s brewed right on the other side of the wall).
Food? Yep we’ll have food. Charcuterie, tapas, cold appetizers – perfect fare for the relaxed vibe we’re planning at Footnote.
We’re going for an elevated comfort level as well – overstuffed chairs and couches inside, outside seating space (on both sides of the building) with tables to enjoy the (almost always) beautiful North Carolina weather.
Best part? We’re hoping the space will become one of the preeminent private function facilities in downtown Winston-Salem. It will have three rooms of varying sizes, plus the main bar area, which altogether will offer 4,500 square feet of event space, with room for 250 people. By comparison, right now our pub can handle 40 in its private dining room and 75 in the mezzanine. So anything from a small business meeting (we’ll have complete A/V functions) to family and class reunions, anniversaries, Christmas parties, rehearsal dinners – the space will be a great venue for you to consider. We’re even creating a special catering menu exclusively for Footnote.
By now you’re saying “Sounds cool! Can’t wait to go! When’s it open?” (subliminal suggestion). Two things on that:
- We have every intention of having it open by mid-fall, in time to plan your holiday parties there if you so desire (but don’t call just yet, we’re not taking reservations).
- Part of the challenge, quite frankly, will be finding it. There will be a breezeway (with signage) on 4th Street just east of the pub that leads there. There will also be a parking lot behind the pub off of Holly Avenue with access.
Once you find it, however, you’ll be glad you did. Hopefully as glad as we are to be opening a new space – and sharing it.