Picture this: you’re standing in front of the craft beer section at your grocer or bottle shop. There’s Hoppyum right there. Jade right next to it. Over in the bomber section there’s Seeing Double. How are you supposed to decide which hoppy goodness to take home with you?
Well now you don’t have to.
Last year we began concocting plans for our first-ever variety 12-pack – plans that have resulted in HopBox, a rotating selection of our hoppiest (i.e. best) beers.
What’s in it? Well Hoppyum IPA and Jade IPA will be staples, along with Seeing Double IPA. “Wait,” you say. “Seeing Double is only available in 22-oz. bombers.”
Yes, that was once true. It is no longer.
At least, as long as you get a HopBox – because that is the only place you’ll be able to get Seeing Double in its brand new 12-oz. size.
For the final selection in the HopBox, we’ll rotate through our Seasonal Series beers – Frostbite Black IPA in the fall and winter, Pilot Mountain Pale Ale in the spring, and HopJob Session IPA in the summer and fall. We’re also working on a plan to include some of our new Craft Happiness IPA Project beers in the HopBox mix.
These should be available next week in markets statewide in North Carolina. For now they’ll only be available in-state; we’re working on plans to be able to expand that in the future.
Grab one when they come out and let us know what you think!