A look back at some of the
crap work we did this year:
JANUARY: we debuted our #FoothillsIPAdog bottles with our very own beer dog Barley. Apparently both the beer and the bottle were delicious.
By the way we donated to a dog charity in the community of each label dog in 2015 – one of our prouder accomplishments.
Also, January saw the official kickoff of The Decade Parade, our year-long celebration of our 10th Anniversary. We wound up throwing 15 separate parties across our distribution footprint. Yes it was epic.
FEBRUARY: Sexual Chocolate Release – which this year came with actual chocolates.
MARCH: Four Decade Parade parties. Or 1,230 miles on the odometer, if you prefer.
APRIL: The Tasting Room officially opened! It’s become our pub’s fun little brother.
JUNE: Our big Opening Party for the Tasting Room Opening/10th Anniversary party featured bands (including The Connells), a BBQ competition, and something that will never happen again — a 9-year vertical tapping of every year of Sexual Chocolate ever made. We threw a separate party just to showcase all that vintage beer . . . tickets sold out in 4 hours.
JULY and AUGUST: were spent recovering from previously mentioned parties. But we did find time to coax Big Bang Theory star Wil Wheaton to put his rescue pit bulls on our July IPA of the Month label. Kinda cool.
SEPTEMBER: We announced our expansion into Georgia in 2016 — something Brewmaster (and University of Georgia graduate) Jamie is pretty stoked about.
OCTOBER: Between IPA of the Month, Foot Men Series, and the random brilliance of our brew staff, we averaged one new beer release a week throughout the fall. Personal favorite? Maplewood Aged Sauvignon Blanc Jade IPA. Holy crap that beer was good.
NOVEMBER: Our first-ever bottling of our first-ever holiday beer, Moravian Porter. Bottles sold out in a little over a day.
DECEMBER: Goodbye IPA of the Month, hello Jade six packs.
It was, by any measure, a special and unique year for Foothills. We raise a glass to you, without whom none of it would have been possible, and wish you lots of fun and success in 2016. That’s our plan, anyway.