These days ‘the neighborly thing’ extends to your wallet. Drink Local. Eat Local. Spend Local. We’ve all seen our share of calls to action to ‘fill-in-the-blank local’ these days. But it’s become more than a catchphrase for local governments and small businesses — supporting your community economically is increasingly considered to have a wide-ranging economic impact globally.
Those of you intimate with the inner workings of craft beer know it’s an industry built on a local foundation. Any craft brewer worth their malt is pouring as much effort into the surrounding community as they are their beer. That shows up in charitable contributions made by craft brewers — but more importantly it shows up at the neighborhood level, often where it does the most good.
We’re no different – here’s a few examples of how we’re putting our Foot in our neighborhood.
BEND N’ BREW YOGA
I promise you we didn’t send over to Central Casting for Deanna Dzybon. It just looks like we did. She’s the free spirited, soft spoken, calmly focused epitome of what you expect from an elite yoga instructor. Her Bend n’ Brew yoga classes have quickly gained popularity at our tasting room, where every Saturday morning she leads an all-levels yoga class for an hour — after which everyone grabs a pint, which is included in the cost of the class. The first class had a half dozen people . . . two weeks later her class was so big we had to move it to another part of the brewery. “The intent of my yoga,” says Deanna, “is similar to what the goals of craft beer are . . . . support local, build a community, add a little something to peoples’ lives.” Well said.
PINTS IN THE PITS
Racing courses through the lifeblood of our state — pick a spot in central or western North Carolina, and there’s probably more race teams and drivers and tracks in a random 50-mile radius than anywhere else in the country. In fact Bowman-Gray track, right here in Winston-Salem, is NASCAR’s oldest affiliated track, continuously operating for 60 years now. And with good reason – over 100,000 fans pass through the turnstiles every season.
David Sell knows the racing life well – he’s been behind the wheel of various classes of stock cars for the better part of a decade. That’s why, when he came to us to sponsor his limited late model car, we saw another chance to help our local community. And I do mean local – David’s garage is a mile from our tasting room. The Foothills 52 has already been in a couple of races — no winner’s circles yet, but we’re keeping the Hoppyum chilled just in case David needs to spray one on his crew.
One of the only solid by-products for any brewery, and by far the most voluminous, is spent grain. Once the grain has been steeped and had its sugars extracted for fermentation, it’s no longer of any use in making beer.
But there’s still a use for it. A very good one, as it turns out.
JG Farms in Lexington collects our spent grain and feeds it to their herd of prize-winning beef cattle. While it certainly helps our sustainibility efforts, it more importantly helps makes happy cows. Turns out, there’s still a lot of nutrients in spent grain, and the fact it’s been cooked makes it a lot easier on bovine digestive systems than what the farmers call ‘hot’ feeds like corn, that aren’t digested nearly as easily. The cattle are subsequently healthier, more well-fed, and thus gain weight quicker on spent grain. And, according to JG Farms owner Joseph Groce, the beef tastes a lot better as a result (a fact you can judge for yourself, as we periodically feature JG Farms ground beef in our ‘Shanewiches‘ at the pub).
A few ways we’re helping our neighbors — in addition to continuing to be a neighborly place to grab a pint. We like to think Mr. Rogers would approve.