What began as a crazy idea hatched over a couple of beers, and grew to become a 2-year-long series of increasingly large scope, is going away.
That’s right — our December IPA of the Month will be our last IPA of the Month.
The concept began as the brainchild of brewmaster Jamie and head brewer T.L., who for years contemplated the idea of producing a different, seasonally aligned beer every month in Foothills most-loved style, the India Pale Ale.
We finally decided it was time to try it in 2014, and produced a series that included an ode to vintage pinup art on the bottles.
That was followed by our #FoothillsIPAdog series in 2015, which has not only been wildly popular (even with Hollywood) but has also seen us donate to dog rescue organizations in a dozen different communities nationwide.
But for those of you lamenting the demise of these highly anticipated beers — fear not. There’s a plan of succession.
In January we’ll introduce a new monthly series — one dedicated to furthering the innovative goals on which IPA of the Month has thrived.
Understand, these will not be single hop beers. That’s been done. No, these will be beers specifically formulated to accentuate the unique flavor characteristics of a single hop varietal. T.L. is currently sourcing hops from all over the world for this series and, while some of the beers will assuredly be IPAs, expect all kinds of different styles to show up in this series.
Producing an IPA (and accompanying label) every month for the last two years has been fun. And for the record, we received enough #FoothillsIPAdog entries to supply label art for the next ten years. But Hop of the Month has us all pretty excited around here. Here’s hoping your anticipation of the series is just as enthusiastic. You can let us know what you think in our comments section. And stay tuned to the blog for the December announcement of our first Hop of the Month beer!