“It is fun to be in the same decade with you.”
– Franklin D. Roosevelt, cabling Winston Churchill after their first meeting
The ensuing decade, both in terms of North Carolina craft beer and those who passionately consume it, has been, to say the least, fun. As the now 120-plus breweries in our state will attest.
Those ten years have seen ups and downs, (foot)hills and valleys, but most importantly have been founded on our fervent desire to provide the best quality, best tasting craft beer we could possibly brew.
It’s been a pretty fantastic ten years — thanks almost entirely to you, Foothills faithful. So as we made plans to celebrate our 10th Anniversary, it should come as no surprise that you’ve been in our thoughts frequently.
Here’s a look at what we have planned for you:
New Seasonal Series
You want an anniversary beer? How about four? We’ve always offered a lot of seasonal beers, but never had a bottled quarterly offering. Until now. Starting February 1st, we’ll be releasing a seasonal six-pack every three months, starting with Pilot Mountain Pale Ale. While its been a core brand for us for several years, we’ve never bottled Pilot Mountain until this month. That will be followed by a brand new session IPA in the summer, our Oktoberfest in the fall, and a black IPA in the winter.
Our bottles will also have hip new bottlecaps in 2015.
Our 10-year anniversary edition of Sexual Chocolate is scheduled for release January 31, 2015, with the annual “Pre-Sex” bottle share party scheduled for Friday evening January 30th.We might have a few anniversary surprises for you this year as well. Sexual Chocolate chocolates, perhaps?
The Decade Parade
What’s a birthday without a party? Or 16. I know, 10 parties would have been ideal. 10 years, 10 parties. Very alliterative. But there’s just too many places we wanted to share in our celebration. So (starting in Charleston this month) we’re holding 16 parties throughout the region, culminating in our new tap room’s grand opening party sometime in April or May (more on that below). The cities we’ll be hitting include:
Soon as we have a full list of dates and locations, we’ll let you know.
Foothills Tasting Room
We broke ground December 14th at our production brewery (3800 Kimwell Drive in Winston-Salem) on a 28-tap tasting room. It’ll be spacious, open-air, and offer plenty of fun stuff to do while you down a pint or two. It won’t have a kitchen but we might be able to find a few food trucks to hang out with us on a regular basis. What it will have is live music, a run club, and tours of our brewing facility. We’re shooting for a soft opening sometime in late April, with a blowout grand opening party to follow shortly after that.
Ah, the place where it all began. We’ll be celebrating all year at our Winston-Salem pub — including Chef Shane baking a ginormous birthday cake on March 17, they day we opened, to celebrate with all our Winston-Salem friends. But mostly we’ll just be hanging out all year, waiting for you to come in, have a pint, and raise a glass with us to celebrate 10 years together.
This is just the beginning – who knows what party, tap takeover, collaboration or general frivolity we might dream up between now and the end of the year. Stay tuned.